Feira no Brasil tem pizza versão 40 metros e sabor chiclete

Brasil é o 2º maior consumidor do mundo; pizza movimenta R$ 5 bi por ano.
São Paulo recebe feira com novidades para setor e pizzas ‘exóticas’.

O Brasil é o 2º maior consumidor de pizza do mundo e o alimento movimenta R$ 5 bilhões por ano no país. Segundo a Associação Pizzarias Unidas do Estado de São Paulo (Apuesp), só no Brasil, é consumido mais de 1 milhão de pizzas todos os dias, sendo 572 mil apenas no estado de São Paulo, que é considerada a segunda cidade no mundo que mais consome, ficando apenas atrás de Nova York. Ainda no estado de SP, o setor movimentou R$ 22 milhões em 2015. A pizza é o 1º alimento mais consumido fora dos lares brasileiros.

Para movimentar ainda mais o setor, está sendo realizada a 6ª Expo Pizzaria Atacadão, no pavilhão de exposições do Anhembi, em São Paulo. Entre as atrações está a pizza de 40 metros, a maior de todas as edições, que foi feita no dia 10 de julho, em comemoração ao Dia Nacional da Pizza. Para a produção foram utilizados 100 quilos de farinha de trigo, 50 litros de molho de tomate, 150 tomates em rodelas, 200 kg de mussarela, 5 kg de azeitonas pretas e 200 gramas de manjericão e 20 litros de água. Para percorrer toda a pizza, são 40 passos.

pizza-gigante

Outras atrações da feira foram as pizzas com sabores exóticos, como chiclete, yakissoba e cachorro quente, preparadas por chefs pizzaiolos. O G1 acompanhou o preparo da pizza de chiclete. O gosto da goma de mascar de menta está presente na massa da pizza, que leva emulsificante de hortelã.

No lugar do molho de tomate, podem ser colocados creme de leite, leite condensado ou mussarela. E no topo os chefs recomendam que se coloque chocolate (preto ou branco) e frutas.

De acordo com a diretora de marketing e novos negócios da Expo Pizzaria, Patrícia Galacini, é esperado um acréscimo de 10% na venda de pizzas no país no segundo semestre de 2016, se comparado ao mesmo período do ano anterior.

A Expo Pizzaria, que termina nesta terça-feira, deve movimentar aproximadamente R$ 1 milhão. São mais de 90 expositores de diferentes ramos de atuação, entre eles, chefs que apresentam receitas de pizzas exóticas, além de empresas de insumos, equipamentos e companhias especializadas em tecnologia. O evento também oferece cursos e palestras de especialização para orientar novos empreendedores e atualizar o conhecimento dos profissionais já existentes no mercado.

Além das pizzas, a feira traz diversos tipos de fornos. Entre os destaques está o forno com comando pelo celular, cujo aplicativo monitora a temperatura, a velocidade do motor e coloca em standby o equipamento para economia de energia – o preço é de R$ 20 mil. Outro forno em destaque na feira é o que cozinha, grelha ou assa também os ingredientes além da pizza, ao preço de R$ 42 mil. Há ainda o que assa até 12 pizzas e consome menos energia elétrica, ao preço de R$ 40 mil.

História da pizza
A história da pizza começa em Roma com César, antes da Era Cristã. Os nobres comiam o pão de Abraão, uma massa de farinha, água e sal que vai ao forno. A ele eram acrescidos ervas e alho. Essa mistura era chamada de piscea. A variação de coberturas foi sendo aperfeiçoada até que o tomate chegou à Europa. Muitas vezes o prato era vendido por ambulantes e servido no café da manhã. Após ganhar o paladar de habitantes em diferentes partes do mundo, desde 1985 é comemorado o Dia Nacional da Pizza, em 10 de julho.

Preferidas
Estudo realizado pelo PedidosJá, que apurou as preferências de 3 mil consumidores com relação ao hábito de consumo, mostra que a pizza portuguesa, que leva queijo, presunto, ovo, tomate, cebola e azeitona, é a preferida no gosto dos brasileiros.

Com 20% da preferência dos brasileiros, a pizza portuguesa ganha ainda mais adeptos entre os clientes com mais de 30 anos, assim como a marguerita. Entre os mais jovens, os sabores mais consumidos são frango com catupiry e calabresa – ambas possuem 17% de predileção no geral.

Regionalmente, a pizza portuguesa é a favorita entre os moradores de São Paulo e Belo Horizonte. Em Brasília, Rio de Janeiro, Salvador e Porto Alegre a preferência fica por conta da de calabresa. Já a pizza de frango com catupiry tem a maior participação nos pedidos em Curitiba.

O estudo também aponta que 45% dos homens costumam pedir pizza de 2 a 5 vezes por mês, geralmente com o par romântico. Já as mulheres (43%) consomem o prato entre 1 e 2 vezes no período, na companhia da família. A pesquisa revela também que 91% das pessoas preferem pedir a pizza durante o jantar, sendo que a maioria guarda alguns pedaços para o café da manhã do dia seguinte.

Fonte: G1

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